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- Preparing Eastman Graduates to Become Tomorrow�s
- Arts Entrepreneurs
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- Executive Summary
- Goal of the Presentation
- Measurable Outcomes
- Competitive Analysis
- Current ALP Offering
- Performance Entrepreneurialism Curriculum
- Performance Entrepreneurialism Structure Options
- Achieve Program Success with Michael Drapkin
- Next Steps
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- James Undercofler, Director and Dean,
Eastman School of Music
- Directors Message, Eastman Website
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- Dozens of music schools are graduating thousands of performance majors
yearly.
- Only 22 full time orchestras in the United States1.� For example, there are roughly 60
full-time jobs for clarinetists in the entire country.� Jobs are next to non-existent.
- Schools are following the purist�
traditional European model � teach students that if they practice
hard and play well enough, someone will hand you a place to play.
- Schools and graduates are relying on others to supply the venues and
jobs.� Who?
- Arts and funding for the arts are on the decline.� State of New Jersey just cut their
arts budget to zero.� Organizations
are folding or in financial trouble.
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- Break the traditional purist applied music model and offer students an
alternative.
- Give them the tools they need to go out into the world and create
tomorrow�s arts organizations and performance venues.
- Open their eyes to how our capitalist society operates and leverage it.
- Help them become the leaders that will give future Eastman graduates a
place to go.
- Create a slightly modified curriculum within Eastman programs to go out
and break the model.
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- Teach students business fundamentals so that they can become leaders in
the arts.
- See a marked increase in the number of concerts, ensembles, venues,
series and festivals created by entrepreneurial graduates.
- An increase in the number of music performance opportunities.
- A decrease in the number of graduates that abandon their involvement in
music after graduation.
- An increase in the number of graduates that continue to perform after
graduation.
- An increase in demand for Eastman graduates.
- Maintenance of the quality and quantity of Eastman applicants.
- (more)
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- An increase in giving to Eastman by entrepreneurial graduates who see
value in their degree, whether they remain in music or not.
- Methodically create more leaders in business and the arts like Alan
Greenspan (Head of the Fed -Juilliard graduate) and Mark Volpe (Head of
the BSO - Eastman graduate).
- Shift from being a trade school to becoming a think tank for the arts.
- Spawn a rebirth in music in America as grassroots Eastman entrepreneurs fan
out across the country and raise the amount of musical activity in the
fine arts.
- Establish Eastman� as a leader in performance
entrepreneurialism.
- The adoption of similar programs by other music schools, adding more
synergy and demand.
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- Eastman School of Music � Arts Leadership Program � a good set of
non-structured courses; most not related to entrepreneurialism
- Indiana University � nothing
- ���������� Juilliard School �
nothing significant: Music Advancement Program � free lessons to
minority kids
- University of Michigan � Ann Arbor � interdisciplinary music degrees and
dual degrees
- Curtis Institute of Music � nothing
- New England Conservatory � Community Collaborations Program � community
music arts program
- Northwestern � nothing
- Oberlin College Conservatory � �linked with a preeminent liberal arts
college,� internships, Shouse Nonprofit Leadership Program
- University of Cincinnati � nothing significant.� Arts admin program is connected to
their School of Business.
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- University of Illinois Champaign-Urbana - nothing
- Yale University - nothing
- Florida State University - nothing
- Manhattan School of Music - nothing
- University of Southern California - nothing
- Peabody - Johns Hopkins University - nothing
- University of North Texas - nothing
- Cleveland Institute of Music � community outreach
- University of Texas � Austin � nothing
- Arizona State University � community outreach
- Mannes College of Music - nothing
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- ALP Certificate - 6 credit hours of half semester classes.
- Co-curricular � unstructured.�
12-15 courses available per semester.
- Advisor, internships, guest speakers, two years of post graduation
career support
- Broken into four categories:
- Arts Administration/Music in Society
- Career Development
- Performance Seminars
- Emerging Technologies
- Rich amalgamation of classes; great elective resource for Performance
Entrepreneurialism curriculum.
- 70 courses offered over the last six years since inception
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- A focus on Creating Demand in the Arts�
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- Adjunct to existing Applied Music curriculum
- Four required full semester courses
- Overview/Entrepreneurialism/Strategy
- Sales & Marketing (including technology)
- Finance including startup, fundraising,�
grants and not-for-profit issues
- Management and Operations
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- Selected electives from the ALP offerings
- Field Study.� A six month
investigation conducted during the second year, fielding teams of three
to five PEP students and their faculty advisor to create a new ensemble,
program, concert series, either independently or within an existing
organization.
- Self-funding projects.
- Contest:� Winning program gets
something like a Carnegie Hall debut sponsored by the school or
industry.
- Students may graduate into their own groups and organizations.
- Partnership with the William E. Simon Graduate School of Business
Administration
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- Type of Program:
- Undergraduate � Two Tracks:
- B.M., A.Mu.
- B.M., A.Mu., P.E.P.
- Graduate: Similar two year curriculum and structure
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- Clarinetist of chamber group Music Amici
- Former Associate Principal and Bass Clarinet, Honolulu Symphony
- Principal Clarinet, New York City Opera Touring Company
- Principal Clarinet, Lake George Opera Festival
- Berkshire Music Center Fellow
- Has performed with NJ Symphony, Long Island Phil, Brooklyn Phil,
Rochester Phil, NYC Ballet many others
- Performed under Leonard Bernstein, Seiji Ozawa, Michael Tilson Thomas,
Neville Marriner, Leonard Slatkin, Lukas Foss, Christopher Keene, Klaus
Tennstedt, many more maestros.
- One of the most recognizable names in the bass clarinet in the United
States as author of Symphonic Repertoire for the Bass Clarinet, which
has become standard literature worldwide.� Volumes 2 & 3 complete and in
production.
- Numerous concerto appearances with five ensembles over the last year
- Published author and arranger
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- Former Chair of E-Commerce Management at Columbia University.� Trained managers to become executives;
Developed curriculum, wrote syllibi that were approved by Albany, hired
staff including Harvard and NYU Stern MBAs.
- Visiting Lecturer in E-Commerce at the University of Chicago
- Guest lecturer and speaker at Eastman, University of Texas, University
of Florida, numerous high schools
- Board Member, Youth Education in the Arts, US Scholastic Band Assoc.
concert and marching band adjudicator.
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- More than 20 years of management and technical experience at Fortune
1000 and new-media companies; an expert at delivering cost-effective
business solutions.
- Accomplished business strategist, manager and technologist; spearheaded
partnerships for his clients with leading new-media firms like Akamai
and Sapient, and assisted in restructuring, reorganizing, saving money,
raising money and defining markets.
- Served as Vice President at Lehman Brothers, Director of Technology for
Avalanche/Razorfish, CTO of DMS Corp., a quarter billion multinational
firm managing technology across two continents.
- Lead author of Three Clicks Away: Advice from the Trenches of
E-Commerce, published by Wiley with a foreword by Dr. Pehong Chen, CEO
of Broadvision � was ranked #20 in sales for Amazon in New York City.
- Author of The OS/2 Presentation Manager Mentor � book on programming
technology.
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- Has worked with over 30 startup firms in his career.
- Has started his own firms, including Drapkin Technology Corp.; XB5
Partners, Inc.; Lodestar Software Development Inc., Musical
Entertainment Company of New York.
- Conceived and ran many concert series; most recently the Carnegie Hall
Benefit for YEA!, attracting corporate sponsorship from VH1, Fortune
Magazine, Cushman & Wakefield, NY Ecommerce Association and other.
- Has attracted clients ranging from Gateway, IVillage, Sony Music,
Informix, NY Stock Exchange, MCY Music, many others.
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- Quoted in Fortune, Wired, PC Week, New York Times, Chicago Tribune, Fox
Sports and numerous others.
- Articles in New York Times, Information Week, Comdex, New York
E-Commerce Association, others.
- On camera with CNBC and CNET
- Speaker at Comdex, Internet World, PC Expo, EVenture World, many many
others.
- Moderator for panels, including Akamai, Linkshare, New York E-Commerce
Association
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- Engage Michael Drapkin as Director, Performance Entrepreneurialism
Program
- Set program structure
- Finalize curricula and create course syllabi
- Budget, market, promote
- Engage staff
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