� Notes
Slide Show
Outline
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�Performance Entrepreneurialism
Program�
  • Preparing Eastman Graduates to Become Tomorrow�s
  • Arts Entrepreneurs
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Presentation To:
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Contents
  • Executive Summary
  • Goal of the Presentation
  • Measurable Outcomes
  • Competitive Analysis
  • Current ALP Offering
  • Performance Entrepreneurialism Curriculum
  • Performance Entrepreneurialism Structure Options
  • Achieve Program Success with Michael Drapkin
  • Next Steps



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�In recent years the Eastman School has dedicated itself to preparing its graduates for the music world of tomorrow; not merely so that they can respond to it, but so they can actively shape and influence it. While� it is now apparent that the traditional music careers of the past are stable and holding, they are not growing. However, opportunities abound for the enterprising and well-educated musician. �
  • James Undercofler, Director and Dean,
    Eastman School of Music
  • Directors Message, Eastman Website
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Executive Summary
  • Dozens of music schools are graduating thousands of performance majors yearly.
  • Only 22 full time orchestras in the United States1.� For example, there are roughly 60 full-time jobs for clarinetists in the entire country.� Jobs are next to non-existent.
  • Schools are following the purist� traditional European model � teach students that if they practice hard and play well enough, someone will hand you a place to play.
  • Schools and graduates are relying on others to supply the venues and jobs.� Who?
  • Arts and funding for the arts are on the decline.� State of New Jersey just cut their arts budget to zero.� Organizations are folding or in financial trouble.
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Executive Summary
  • Break the traditional purist applied music model and offer students an alternative.
  • Give them the tools they need to go out into the world and create tomorrow�s arts organizations and performance venues.
  • Open their eyes to how our capitalist society operates and leverage it.
  • Help them become the leaders that will give future Eastman graduates a place to go.
  • Create a slightly modified curriculum within Eastman programs to go out and break the model.
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Goal of the Presentation
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Measurable Outcomes
  • Teach students business fundamentals so that they can become leaders in the arts.
  • See a marked increase in the number of concerts, ensembles, venues, series and festivals created by entrepreneurial graduates.
  • An increase in the number of music performance opportunities.
  • A decrease in the number of graduates that abandon their involvement in music after graduation.
  • An increase in the number of graduates that continue to perform after graduation.
  • An increase in demand for Eastman graduates.
  • Maintenance of the quality and quantity of Eastman applicants.
  • (more)
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Measurable Outcomes
(Continued)
  • An increase in giving to Eastman by entrepreneurial graduates who see value in their degree, whether they remain in music or not.
  • Methodically create more leaders in business and the arts like Alan Greenspan (Head of the Fed -Juilliard graduate) and Mark Volpe (Head of the BSO - Eastman graduate).
  • Shift from being a trade school to becoming a think tank for the arts.
  • Spawn a rebirth in music in America as grassroots Eastman entrepreneurs fan out across the country and raise the amount of musical activity in the fine arts.
  • Establish Eastman� as a leader in performance entrepreneurialism.
  • The adoption of similar programs by other music schools, adding more synergy and demand.
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Competitive Analysis:
Top 20 Music Schools1
  • Eastman School of Music � Arts Leadership Program � a good set of non-structured courses; most not related to entrepreneurialism
  • Indiana University � nothing
  • ���������� Juilliard School � nothing significant: Music Advancement Program � free lessons to minority kids
  • University of Michigan � Ann Arbor � interdisciplinary music degrees and dual degrees
  • Curtis Institute of Music � nothing
  • New England Conservatory � Community Collaborations Program � community music arts program
  • Northwestern � nothing
  • Oberlin College Conservatory � �linked with a preeminent liberal arts college,� internships, Shouse Nonprofit Leadership Program
  • University of Cincinnati � nothing significant.� Arts admin program is connected to their School of Business.
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Competitive Analysis:
(Continued)
  • University of Illinois Champaign-Urbana - nothing
  • Yale University - nothing
  • Florida State University - nothing
  • Manhattan School of Music - nothing
  • University of Southern California - nothing
  • Peabody - Johns Hopkins University - nothing
  • University of North Texas - nothing
  • Cleveland Institute of Music � community outreach
  • University of Texas � Austin � nothing
  • Arizona State University � community outreach
  • Mannes College of Music - nothing



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Competitive Analysis:
Top 20 Music Schools
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Current ALP Offering
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Current ALP Offering
(Continued)
  • ALP Certificate - 6 credit hours of half semester classes.
  • Co-curricular � unstructured.� 12-15 courses available per semester.
  • Advisor, internships, guest speakers, two years of post graduation career support
  • Broken into four categories:
    • Arts Administration/Music in Society
    • Career Development
    • Performance Seminars
    • Emerging Technologies
  • Rich amalgamation of classes; great elective resource for Performance Entrepreneurialism curriculum.
  • 70 courses offered over the last six years since inception
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Performance Entrepreneurialism Program
  • A focus on Creating Demand in the Arts�
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Performance Entrepreneurialism Curriculum
  • Adjunct to existing Applied Music curriculum
  • Four required full semester courses
    • Overview/Entrepreneurialism/Strategy
    • Sales & Marketing (including technology)
    • Finance including startup, fundraising,� grants and not-for-profit issues
    • Management and Operations
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Performance Entrepreneurialism Curriculum (Continued)
  • Selected electives from the ALP offerings
  • Field Study.� A six month investigation conducted during the second year, fielding teams of three to five PEP students and their faculty advisor to create a new ensemble, program, concert series, either independently or within an existing organization.
    • Self-funding projects.
    • Contest:� Winning program gets something like a Carnegie Hall debut sponsored by the school or industry.
    • Students may graduate into their own groups and organizations.
  • Partnership with the William E. Simon Graduate School of Business Administration
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Performance Entrepreneurialism Structure Options
  • Type of Program:
    • Certificate
    • Track
    • Minor
  • Undergraduate � Two Tracks:
    • B.M., A.Mu.
    • B.M., A.Mu., P.E.P.
  • Graduate: Similar two year curriculum and structure
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Achieve Program Success with Michael Drapkin
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Michael Drapkin - Musician
  • Clarinetist of chamber group Music Amici
  • Former Associate Principal and Bass Clarinet, Honolulu Symphony
  • Principal Clarinet, New York City Opera Touring Company
  • Principal Clarinet, Lake George Opera Festival
  • Berkshire Music Center Fellow
  • Has performed with NJ Symphony, Long Island Phil, Brooklyn Phil, Rochester Phil, NYC Ballet many others
  • Performed under Leonard Bernstein, Seiji Ozawa, Michael Tilson Thomas, Neville Marriner, Leonard Slatkin, Lukas Foss, Christopher Keene, Klaus Tennstedt, many more maestros.
  • One of the most recognizable names in the bass clarinet in the United States as author of Symphonic Repertoire for the Bass Clarinet, which has become standard literature worldwide.� Volumes 2 & 3 complete and in production.
  • Numerous concerto appearances with five ensembles over the last year
  • Published author and arranger


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Michael Drapkin - Educator
  • Former Chair of E-Commerce Management at Columbia University.� Trained managers to become executives; Developed curriculum, wrote syllibi that were approved by Albany, hired staff including Harvard and NYU Stern MBAs.
  • Visiting Lecturer in E-Commerce at the University of Chicago
  • Guest lecturer and speaker at Eastman, University of Texas, University of Florida, numerous high schools
  • Board Member, Youth Education in the Arts, US Scholastic Band Assoc. concert and marching band adjudicator.
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Michael Drapkin - Executive
  • More than 20 years of management and technical experience at Fortune 1000 and new-media companies; an expert at delivering cost-effective business solutions.
  • Accomplished business strategist, manager and technologist; spearheaded partnerships for his clients with leading new-media firms like Akamai and Sapient, and assisted in restructuring, reorganizing, saving money, raising money and defining markets.
  • Served as Vice President at Lehman Brothers, Director of Technology for Avalanche/Razorfish, CTO of DMS Corp., a quarter billion multinational firm managing technology across two continents.
  • Lead author of Three Clicks Away: Advice from the Trenches of E-Commerce, published by Wiley with a foreword by Dr. Pehong Chen, CEO of Broadvision � was ranked #20 in sales for Amazon in New York City.
  • Author of The OS/2 Presentation Manager Mentor � book on programming technology.
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Michael Drapkin - Entrepreneur
  • Has worked with over 30 startup firms in his career.
  • Has started his own firms, including Drapkin Technology Corp.; XB5 Partners, Inc.; Lodestar Software Development Inc., Musical Entertainment Company of New York.
  • Conceived and ran many concert series; most recently the Carnegie Hall Benefit for YEA!, attracting corporate sponsorship from VH1, Fortune Magazine, Cushman & Wakefield, NY Ecommerce Association and other.
  • Has attracted clients ranging from Gateway, IVillage, Sony Music, Informix, NY Stock Exchange, MCY Music, many others.
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Michael Drapkin � in the Public Eye
  • Quoted in Fortune, Wired, PC Week, New York Times, Chicago Tribune, Fox Sports and numerous others.
  • Articles in New York Times, Information Week, Comdex, New York E-Commerce Association, others.
  • On camera with CNBC and CNET
  • Speaker at Comdex, Internet World, PC Expo, EVenture World, many many others.
  • Moderator for panels, including Akamai, Linkshare, New York E-Commerce Association
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Next Steps
  • Engage Michael Drapkin as Director, Performance Entrepreneurialism Program
  • Set program structure
  • Finalize curricula and create course syllabi
  • Budget, market, promote
  • Engage staff



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Performance Entrepreneurialism Program
  • Michael Drapkin
  • [email protected]
  • http://www.drapkin.net
  • 845-371-1322 x440