Performance Entrepreneurialism Program
A focus on Creating
Demand in the Arts�
�The study, invention, and creative use of
entrepreneurialism to enhance
the ways that people think, express, and communicate ideas about creating music, and explore new
musical frontiers.
The Performance Entrepreneurialism Program seeks to revitalize the arts in America through its blurring of the
traditional boundaries
between music and business, and by nurturing relationships between art and entrepreneurship.�